The North Face - Studio

Product photography is a combination of many moving parts. Pulling together creative direction for the season, casting talent, selecting production crew, as well as art direction both on set and virtually. It also requires a detailed eye for making selects, cropping and post production work. At The North Face, this is achieved with the partnership of a 3rd party studio, as well as with the support of our internal production team. Product photography is most often what customers are studying in detail when deciding whether or not to make a purchase. We have to capture the most important information so that the best representation of the product is being given to the customer.

An additional layer to product photography within the outdoor industry is making sure special attention to detail is paid to technical product and captures it in a way that is authentic to the specific sport. This requires knowledge of technical sports and activities, as well as the appropriate pairings for styling and props which helps to elevate these photos.